Curiosity got the best of me today so I decided to find out what the 10 most popular gift cards are. I figured the best way to do this was to see which gift cards feature the most on searches. Since I am biased towards Google and Yahoo, i decided to use a keyword research tool to find out which gift cards are popular on these two sites. It turns out the most popular gift card according to Google and Yahoo Search results is the Visa gift card. The top 10 is made up of the following:
- Visa
- Walmart
- Target
- Home Depot
- American Express
- Lowe’s
- iTunes
- Best Buy
- MasterCard
- Simon Gift Card (Visa)
The result was surprising to me. I was expecting to see more department store and clothing store gift cards. I am not sure why i had that thought. It is interesting that the bank issued gift cards (Visa, American Express, and MasterCard) feature prominently in searches because these cards are laden with fees and have expiration dates. Does this mean people want the convenience of being able to use these cards everywhere and don’t care about the fees or expiration? Let me know what you think. Post your comment below.
- Press My Buttons !
That list is a little surprising, I expected to see some of the usual food places olive Garden, red lobster, etc. They are not even in the top 10!
I am also surprised that Master Card ranked lower than America Express…
Regina, I agree with you. I was also surprised by the fact that restaurant, clothing, and department stores like Macy’s etc did not make the top list. I plan on posting another list based on eBay sales. That may give another perspective.
great post!!
[...] couple of weeks ago, I posted a piece on the Top 10 most popular gift cards. On top of that list was the Visa Gift Card, which claimed the price as the most popular gift card. [...]
Simon is Total Junk. They did not validate the card for 18 months even after multiple MULTIPLE phone calls and at at he end I end up loosing all the money in their monthly fees. Do you want to check it
My name card no is 4016616490080055 cvv2 863 check it on
https://www.simon.com/giftcard/card_balance.aspx
You will get all the details of my gift card.